- We will operate with integrity in all of our business dealings, upholding principles of honesty, transparency and accountability.
- We will use artificial intelligence and other technologies responsibly and ethically. This includes assessing for biases,
minimising data collection, maintaining security, and preserving privacy. - We will carefully evaluate the impacts of AI systems we develop, with a focus on reducing harm, promoting fairness
and ensuring human oversight. - We will provide clients and partners with full transparency into our AI tools, technologies and methodologies.
There will be no hidden algorithms or datasets. - We will respect the diversity of all people and cultures. Our work and conduct will be free from any
discrimination based on race, gender, ethnicity, religion, disability or other protected peoples. - We will foster an ethical culture within Yuzu Communications through governance, training, oversight
and upholding this charter at every level of the organisation. - We will partner with clients and communities to ensure our work has a positive impact on society. We will avoid any projects
at odds with human rights, democratic principles or sustainability. - We will empower our employees, value their contributions, and maintain a workplace committed to inclusion,
growth and work-life balance. - We will protect individuals' personal data and right to privacy. We will be honest regarding data collection, storage and use.
- We will strive to better the communications industry by sharing our ethical AI best practices. We aim to help develop standards that advance
responsible tech innovation. This charter guides our daily work and long-term vision. - We are committed to upholding these principles of ethical AI, corporate responsibility and human-centred technology.